Animoca Brands has officially opened its first office in the Middle East, located in Dubai, United Arab Emirates.
Alongside this strategic expansion, the company has appointed Omar Elassar as Managing Director for the Middle East and Head of Global Strategic Partnerships.
Focus on growth and partnerships
The Dubai office is set to become a key location for Animoca Brands as it works to connect with local and international partners. Omar Elassar will lead efforts to grow the company’s presence in the region by developing partnerships, guiding strategic projects, and supporting the growth of the Web3 ecosystem in the Middle East. With Dubai becoming a central hub for blockchain and digital innovation, the new office will help the company stay close to emerging opportunities.
Omar Elassar brings a strong background in Web3 and business strategy. He has worked with well-known Web3 organizations such as Polkadot (through Parity Technologies) and Ripple, where he focused on partnerships and investments in areas like gaming, music, social platforms, real-world asset tokenization, and payments.
His experience also includes time at global firms like Morgan Stanley, Deloitte, and Oliver Wyman, where he worked in strategy and financial advisory roles. He holds an MBA from INSEAD and a degree in Computer Engineering from the University of Waterloo.
The Middle East has been attracting a growing number of Web3 companies, thanks to its supportive regulations and investment in technology. With this new office, Animoca Brands plans to become a central part of the region’s tech development while also creating links between local innovation and its global ecosystem.
Elassar’s dual role in overseeing strategic partnerships worldwide gives the company a stronger position to expand its global influence while focusing on the unique opportunities in the Middle East.