Dapper Labs has announced its partnership with Super Bowl champions L.A. Rams to provide them with NFTs for the entire 2022 season. Dapper Labs is a well-known supplier of sports-based NFTs, while L.A. Rams is a Los Angeles-based American football team.
Even though Dapper Labs has been seen partnering up with tons of organizations, this marks its first-ever season-long partnership. The platform will provide NFTs for the players throughout the season while also supporting the sporting organization using the NFLALLDAY platform – a newly developed platform by Dapper.
As this partnership is special for both parties, they are celebrating it by preparing a set of Super Bowl LVI commemorative rings. Each of the rings is designed after the real-life keepsakes awarded to players.
A total of 6,050 rings will be deployed on the blockchain. Each will be an ownable non-fungible token (NFT) and will debut on NFLALLDAY via the L.A. Rams shop. (August 11 – 10 AM)
The rings will be divided into three types of rarities:
- 5k Starter Rings- $9 Each
- 1K All-Star Rings – $59 Each
- 50 Hall of Fame Rings – $699 Each
“We are thrilled to team up with Dapper Labs to give Rams fans an opportunity to be part of history and celebrate our Super Bowl championship in an unprecedented way… This best-in-class partnership is a great case study for how game-changing technology will allow us to reach our fans and engage new fans both here in California and across the globe,” said Jen Prince, Chief Operating Officer at L.A. Rams.
Dave Feldman, Senior Vice President, Marketing and GM NFL All Day, said the following:
“The Los Angeles Rams are one of the preeminent franchises across all sports…We’re excited to work with the LA Rams to power up the fan experience through unique collectibles and events that bring fans closer to their favorite team and players than ever before.”
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