Euroleague Basketball has recently announced a strategic partnership with SPORTPASS to enhance its gamification initiatives and improve fan engagement. SPORTPASS, a subsidiary of Animoca Brands, will provide its expertise in gaming and fan engagement to help Euroleague Basketball elevate its digital strategy.
This collaboration is aimed at introducing a gaming platform with a Euroleague theme, specifically designed for the Gen Z demographic. The platform will offer a unique blend of sports culture and digital gaming, with a variety of gaming experiences, rewards, and collectibles available in-game. This initiative represents a significant step forward in connecting with younger fans, utilizing innovative and interactive digital offerings.
A Leap in Digital Strategy
Euroleague Basketball has experienced a considerable increase in its digital engagement. Its fantasy games range has expanded rapidly, leading to a three-fold rise year-on-year and attracting a community of 4.3 million enthusiastic fans. This partnership with SPORTPASS is set to augment Euroleague Basketball’s presence in the digital gamification arena.
Alex Ferrer Kristjansson, the Senior Director of Marketing and Communication at Euroleague Basketball, expressed excitement over the partnership, highlighting it as a key development in expanding the EuroLeague brand and offering novel interaction avenues for fans.
SPORTPASS: Innovating Fan Engagement
Jordan Fogarty, CEO of SPORTPASS, shared his enthusiasm for the collaboration, emphasizing SPORTPASS’s commitment to placing fans at the core of their initiatives. He added: “SPORTPASS is the result of years of innovation in technology, gaming, and sports, placing the fan squarely at the core of our offerings. With a plethora of digital experiences, including gaming, rewards, and competitions, we are confident that EuroLeague fans will find what they are looking for. Our collaboration with the EuroLeague underscores our commitment to revolutionizing the sports entertainment landscape.”
Euroleague Basketball stands as a beacon in the sports and entertainment industry, organizing top-tier European professional basketball competitions. Its commitment extends beyond the court, engaging in community and educational activities aligned with global sustainable development goals.
SPORTPASS, previously known as Be, operates under Animoca Brands. It is dedicated to enhancing fan engagement through gaming, rewards, and competition experiences, setting a new standard for how sports properties connect with their audiences.