FIFA, the football association responsible for the upcoming World Cup in Qatar, has expanded into Web3 gaming by unveiling a portfolio of four Web3 games associated with the biggest forthcoming football event that happens every four years.
In detail, FIFA unveiled four game experiences that are playable around the tournament, each with a unique twist on the globe’s biggest football tournament. This announcement brought lots of excitement to football fans and Web3 gaming enthusiasts worldwide.
“This is a hugely exciting group of partnerships that we’ve entered into as we embrace a new, digitally-native football fan and engage with them in the spaces that we know they are already active within. As we continue to build our gaming strategy long into future, it’s certain that web 3.0 will have an important role to play, and this marks the start of our journey.”
Romy Gai, FIFA Chief Business Officer
The Four Integrated Games
1) Altered State Machine – AI League: FIFA World Cup Qatar 2022 Edition.
AI League is a 4-on-4 casual football game, played between AI-controlled characters, with player input at fun and tactical moments. Players act as the coach and owner of their AI teams and can improve their abilities through power-ups and training. Players can also collect and trade characters to create a team with their favourite talent combinations. The playing fields are set in stylized streetball locations around the world, from Paris to Rio, Yaoundé to Seoul.
2) Uplandme – FIFA World Cup Qatar 2022 in the Upland Metaverse. Upland is the largest blockchain-based metaverse mapped to the real world, where players can buy and sell virtual properties. Now they can collect official FIFA World Cup digital assets, including legendary video highlights of the tournament. They can travel to the replica FIFA World Cup Lusail Stadium and Village, shop for items representing their colours to customize their home in Upland, trade their assets with friends, and win one of many prizes.
3) Matchday – Matchday Challenge: FIFA World Cup Qatar 2022 Edition.
Matchday targets the emotional high of football fandom through a highly engaging casual social prediction game based on football cards, where the essence of the fun is derived not just from “getting it right” but by being the best among your friends.
4) Phygtl – FIFA World Cup Qatar 2022 on Phygtl.
Phygtl, a fan engagement mobile application that takes fandom into a new dimension. An immersive experience fans join forces on with the mission to co-create the global first fan generate digital reward. Fans can augment a golden-globe-football from the palm of their hands into their real-life environment, own a limited fragment of it to attach and eternalize their handpicked FIFA World Cup pictures and video moments. A digital representation of eternal fandom.