BTCC’s $500,000 trading competition has exceeded $1.5 billion in cumulative volume just two weeks after launch, marking a significant response to the exchange’s recent strategic move into sports sponsorship. The campaign, which kicked off on August 21 and runs through September 21, follows the announcement of NBA All-Star Jaren Jackson Jr. as BTCC’s official brand ambassador.
The competition is open to global participants and offers a total prize pool of 500,000 USDT. Traders compete through a combination of individual rankings, team-based results, and participation-based incentives. With strong daily engagement and continued sign-ups, the volume milestone reflects the growing crossover between sports-led marketing and retail crypto adoption.
This partnership with Jackson represents BTCC’s first-ever sports sponsorship and reflects a deliberate effort to connect professional athletics with the evolving crypto economy. For BTCC, the objective is twofold: expand its global user base and introduce digital assets to new audiences by partnering with a figure known for discipline, consistency, and high performance. For Jackson, a 2023 NBA Defensive Player of the Year and standout leader for the Memphis Grizzlies, the collaboration aligns with his personal values of long-term thinking, trust, and professionalism.
The trading competition serves as an expression of the company’s aim to bridge professional sports and digital finance, reflecting BTCC’s broader strategy to engage new audiences through culturally relevant campaigns. These efforts signal a broader ambition to move crypto further into the mainstream by working with culturally relevant personalities and creating touchpoints that resonate beyond trading communities.
The partnership also draws a symbolic parallel: Jackson is known across the NBA for his elite defense and consistency on the court, traits that echo BTCC’s standing as one of the safest and longest-operating crypto exchanges. Founded in 2011, BTCC has maintained 14 years of uninterrupted service without a single security breach.
The trading competition continues through September 21, with final rankings and prize distributions to be announced at the conclusion of the campaign.