KOR Protocol, a cutting-edge entertainment protocol that reshapes how intellectual property is managed, distributed, and monetized, announced the launch of its first Telegram music game ‘ENKOR: Tap to the Beat’ in collaboration with renowned label mau5trap and leading web3 IPs. An electrifying music rhythm game available on the popular messaging app, Telegram, ENKOR lets players tap, swipe, and groove to epic tracks, while challenging their friends, hitting high scores, and unlocking exclusive rewards enabled by blockchain technology.
The global blockchain gaming market size was valued at over $128 billion in 2022 and is projected to reach more than $614 billion in 2030 at a CAGR of 21.8%. The simplest form of these ‘play-to-earn’ games, ‘tap-to-earn,’ enables players to earn in-game currency and other items through repetitive actions with basic rules, fun, addictive gameplay, and continuous progression. Telegram has quickly become a popular destination for users due to its accessibility—users can start playing immediately without downloading any additional apps or tooling as the games are directly integrated into the platform.
By combining rhythm gaming with iconic IPs and artists, ENKOR is set to take Telegram gaming to the next level, enhancing interactivity within the music and entertainment industries through collaborations with iconic labels like mau5trap, who will debut exclusive new music, and film/tv franchises, which will launch soundtracks for players to remix and play with. ENKOR offers an immersive experience where players engage with interactive music and IP-based content, transforming how fans connect with artists and digital assets, and unlocking new ways to experience music and storytelling through gamified, blockchain-powered experiences.
Music for the ENKOR game will be sourced from KOR Protocol’s KORUS platform as well as the KOR IP Registry, which has over 650,000 registered users. With cutting-edge AI-powered tools, players can create and remix tracks and transform the most creative and popular remixes into interactive game levels, allowing them to experience and master unique versions of their favourite songs. Gameplay mechanics are intuitive, simple, and fun, letting players earn rewards by tapping to the beat. As the music plays, the play zone flashes, and users must tap, swipe, or hold in time to the rhythm, increasing in difficulty with every track and remix, allowing players to master their musical craft. IPs are able to upload their songs to the KOR Protocol and instantly have them distributed into new interactive formats, starting with ENKOR.
Founded by iconic visionaries at the forefront of art, technology, and interactive experiences, Pixelynx, the developer behind KOR Protocol was acquired by Animoca Brands, leaders in the web3 and entertainment space. With its simple and fun gameplay and high-quality collaborations with top-tier music and entertainment IP, ENKOR has the potential to reshape the music industry, changing the way artists interact with their fans and creating new revenue streams. By being available on Telegram, ENKOR is accessible to more gamers worldwide and can leverage the platform’s large user base of over 900 million.
Inder Phull, Creator of KOR Protocol commented, “We’re excited to share ‘ENKOR with the next generation of gamers and music fans. Games have become popular on Telegram and ENKOR’s fun and rewarding experience will unleash a new wave of entertainment led experiences on the platform.”