Mastercard, in collaboration with UEFA and MoonPay, has recently launched an innovative NFT trivia game tailored for the UEFA Champions League enthusiasts. This digital venture allows fans to engage in a unique football trivia experience, with the opportunity to win exclusive rewards, including two coveted tickets to the UEFA Champions League final.
This new initiative is an exciting development in fan engagement that combines the thrill of football with the latest non-fungible token (NFT) technology. Fans can take part by obtaining a free ‘Mastercard x UEFA Champions League Pass’ NFT, which will allow them to enter the game. This process will introduce fans to the world of digital collectibles, while also giving them the chance to show off their football knowledge and win some exciting prizes.
“As a UEFA Champions League partner of 30 years, we know first-hand the unwavering passion that football fans have for the game, so we’re excited to leverage our Web3 platform, Pass to Priceless, to put their passion and knowledge to the ultimate test,” says Beatrice Cornacchia, Executive Vice President, Marketing and Communications, Europe. “Through our football-focused trivia competition, we are bringing together the football community beyond the field, connecting them to priceless possibilities and celebrating the very best of the UEFA Champions League.”
Easy Access and Exclusive Rewards
The trivia game operates on Polygon’s blockchain platform, ensuring a seamless and secure experience for users. Mastercard and MoonPay have simplified the acquisition of these digital passes, necessitating only an email for fans to set up a MoonPay digital wallet and claim their NFT.
Transforming Passions into Victories
Mastercard has launched its ‘Priceless’ rewards platform to allow football fans to earn tangible rewards by participating in exciting football trivia challenges. With expertise in blockchain, Mastercard aims to connect traditional sports fandom and the emerging world of NFTs. The initiative offers unparalleled access to one of the most prestigious events in the football calendar. It’s a unique opportunity for football enthusiasts to turn their passion into something rewarding.