Manchester City FC and top cryptocurrency exchange OKX have announced a fresh expansion of their partnership, in which OKX has been designated as the team’s Official Sleeve Partner. This new multi-year agreement marks a significant step in their evolving relationship, first established in March 2022.
OKX Brands Take Center Stage
Under this enhanced agreement, the OKX logo will now be placed on the left sleeves of the men’s and women’s first-team playing kits. Furthermore, the brand will maintain its presence on the left sleeves of the first team’s training outfits. In addition to these tangible touchpoints, the OKX name will also be visible across various digital and physical club assets.
OKX’s journey with Manchester City began in 2022, with the brand initially coming onboard as the team’s Official Training Kit Partner for the 2022/23 season. This mutually beneficial collaboration has since amplified the brand’s visibility, introducing it to countless football enthusiasts around the globe. Thanks to creative Web3 experiences such as the OKX Collective, fans have had the opportunity to connect with their favorite Manchester City players and OKX Ambassadors, including sports stars like Jack Grealish and Alex Greenwood.
An Event to Remember
The announcement of the extended partnership was made at the Etihad Stadium, featuring an exclusive reveal with Ferran Soriano, Chief Executive Officer of City Football Group, and Haider Rafique, Global Chief Marketing Officer at OKX. To commemorate the event, a ‘virtual reveal’ hero video was showcased, with Manchester City legend Gaël Clichy participating in a subsequent media Q&A.
Looking to the Future
Both Rafique and Soriano participated in a discussion during the event, expressing their shared vision of leveraging the partnership to engage City fans around the world. They highlighted the potential of Web3 technology in enhancing fan experiences and fostering deeper connections with fans worldwide. As the club’s Official Cryptocurrency Exchange Partner, OKX intends to work with Manchester City to create memorable, innovative fan interactions through the power of Web3 technology.
“We are very proud to have OKX represented on the sleeve of the Manchester City shirt,” stated Soriano. “Both OKX and Manchester City are leading companies driven by a passion for innovation. This is a very exciting partnership, and we look forward to unveiling more engaging Web3 experiences for Manchester City’s global fan base.”