Tether, the company behind the widely used stablecoin USDT, has officially acquired more than 10% of Juventus Football Club’s shares. With this move, Tether now holds 6.18% of the club’s voting rights.
A Strategic Move into Sports
The investment positions Tether as a key shareholder in one of Italy’s most successful football teams. By owning over 10% of Juventus’ share capital, Tether not only gains influence within the club but also opens the door for future collaboration on technology-driven projects.
The company sees this as more than just a financial move… it’s part of a larger plan to introduce blockchain and stablecoin solutions into real-world industries.
Blockchain and Stablecoin Integration Plans
Tether has stated that the goal of this investment is to support Juventus in its global development. One area of focus will be the use of blockchain technology to enhance operations and fan engagement.
This could include new ways to manage digital assets, ticketing systems, or loyalty rewards using Tether’s USDT stablecoin. By integrating blockchain tools, Juventus could benefit from more secure and transparent systems.
Expanding Crypto’s Reach Beyond Finance
This acquisition shows how cryptocurrency companies are moving beyond traditional financial sectors. Tether’s growing involvement in sports is a sign that the crypto industry is seeking more visibility and real-world use cases.
Supporting a major football club like Juventus gives Tether an opportunity to showcase the practical use of digital currencies and blockchain tools to a global audience.