Upland, a web3 Metaverse SuperApp, announced that it has officially licensed NFL players in its collections for three consecutive years. This partnership with the NFL Players Association (NFLPA), facilitated by OneTeam Partners, has added new NFLPA Bundle types, such as Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles.
Upland, a product licensed by NFLPA, offers an immersive web3 experience for football enthusiasts. It provides digital collections specific to each season, allowing fans to connect with their favorite players based on their performance in real time. Upland will launch a fresh supply of digital NFL player collectibles to celebrate the start of the football season. The 2023-2024 Upland experience comprises a range of exciting features that will enhance the football experience for fans.
- Gamified digital collectibles of officially licensed NFL players.
- Platform-sponsored community events to enhance users’ Fan Scores.
- Community-created shops are celebrating previous seasons through the Upland/NFLPA partnership.
In Upland, you can access digital NFL player collectibles in a fun and engaging way. By purchasing and collecting bundles representing different NFL players, you can boost your Fan Score and increase your chances of winning rewards. Upland has introduced three new NFLPA Bundle types for the 2023-24 season: Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles. Fans in Upland compete based on their Fan Score, earned by completing collections and participating in community events. If you own NFLPA Legits, you will get a head start in fan score challenges. With NFLPA Bundles, you can relive memorable moments of iconic performances and even visit virtual stadiums within Upland’s Metaverse SuperApp.
Idan Zuckerman, Co-Founder and co-CEO of Upland, said, “NFLPA Legits in Upland keep delivering engaging digital fan experiences, bringing excitement to football fans through digital collectible trading. The fact that two full seasons of NFLPA Legits are now available in NFLPA Fan Shops on the secondary market speaks to the success of these digital collectibles within the Upland community as we enter our third year of partnership with the NFLPA.”
The National Football League Players Association (NFLPA), through its marketing and licensing arm NFL Players Inc., represents more than 2,000 active players from the most renowned professional sports league in the United States. Upland, an immersive web platform, provides fans with digital player collectibles, geo-specific stadium experiences, wearables, and fan challenges. Fans can fully immerse themselves in their love for football in the metaverse through platform-sponsored events, contests, and challenges. Upland enhances the collection experience by offering gamified opportunities to obtain, trade, and complete unique digital assets.
The Upland Metaverse’s 2023-2024 season is now available on Google Play, App Stores, and the web for an immersive experience.