Atari, Enjin & The Fabricant Partner to Launch Digital Fashion Crypto Collectibles

Atari is lending its IP to digital fashion house “The Fabricant” for the incorporation of fashion non-fungible tokens (NFTs) in Enjin-powered bloc kchain games.

Digital fashion, blockchain, and video games come together today in a world-first with the launch of a new Atari-inspired digital NFT (non-fungible token) fashion line, built using Enjin’s suite of tools based on Ethereum. In a collaboration organized by the Enjin team, the groundbreaking virtual clothing line was designed by the world’s leading digital-only fashion house, The Fabricant, utilizing IP from video game industry pioneer Atari to create blockchain-based digital garments. Additionally, the fashion NFTs can be integrated into video game projects, such as eBallR Games’ upcoming sports-themed releases for 2021, starting with the next evolution of classic soccer title, KickOff.

With clients including Puma, AAPE, Adidas, and more, The Fabricant is forging a whole new realm in fashion, already having created the world’s first blockchain dress which auctioned for $9500 in May 2019. The new Atari-inspired NFT digital fashion line features an outfit comprising a robe, a sports-influenced glove, and a headpiece featuring either the ‘Pluriform’ design or the ‘Atari Classic.’

As blockchain assets, the pieces will integrate across games and projects, including eBallR Games’ upcoming avatar companion app, turning user photos into a personalized cross-game digital avatar, as well as other blockchain-powered video game products, including a fantasy RPG launching in 2021 on PS5 and Minecraft servers using the Enjin SDK. Furthermore, owners of the virtual garments can use the services of DressX to have real-life photos digitally tailored into their outfits.

“The Fabricant’s design philosophy advocates for gender diversity and inclusion in the digital fashion space, where we can transcend the limitations of the physical world,” said Amber Jae Slooten, Co Founder and Creative Director, The Fabricant. “It’s an incredible creative opportunity for us to take that sensibility into the Esports and gaming environment, to reimagine the very notion of a soccer kit in collaboration with an iconic brand like Atari. What better platform and audience to bring a broader range of self-expression than one where you can endlessly shift identities through gameplay?

“In the real world, soccer is played by multiple cultures whose sports garments lie outside what we’ve come to be familiar with from a Western perspective. These are the reference points we’ve drawn on for the line we’ve created. They are digital sports garments that defy the current cultural expectation, to be worn by anyone, regardless of gender expression, and which introduce the idea of a ‘pluriform’, a uniform silhouette that’s suitable for everyone, everywhere.”

Users can acquire these one-of-a-kind NFTs via the Atari Token Storefront on the OpenSea and Rarible blockchain marketplaces. NFTs will be priced in and purchasable with the Ethereum and Atari Token cryptocurrencies, and can be carried into virtual worlds using the Enjin Wallet. You can view the NFTs on the Enjin Explorer (EnjinX).

About Atari
Comprised of Atari SA and its subsidiaries, Atari is a global interactive entertainment and multiplatform licensing group. The true innovator of the video game, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including globally known brands such as Asteroids®, Centipede®, Missile Command® and Pong®. From this important portfolio of intellectual properties, Atari delivers attractive online games for smartphones, tablets, and other connected devices. Atari also develops and distributes interactive entertainment for Microsoft, Sony and Nintendo game consoles. Atari also leverages its brand and franchises with licensing agreements through other media, derivative products and publishing. For more information, visit atari.com.

About Enjin

In 2009, Enjin launched the Enjin Network, a gaming community platform which boasts over 20 million users. In 2017 following a successful ICO that raised $18.9 million, Enjin began building a suite of blockchain products that enable anyone to easily manage, explore, distribute, and integrate blockchain assets. Comprised of the Enjin Platform, Marketplace, Wallet, Beam, and other tools and services, Enjin’s tools enable game developers and studios to utilize tokenized digital assets as part of their acquisition, retention, engagement, and monetization strategies. The Enjin ecosystem is fueled by Enjin Coin (ENJ), an Ethereum-based cryptocurrency used to directly back the value of Enjin-powered blockchain assets. For more information, visit https://enjin.io.

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