Playnance today announced that its “Be The Boss” program has surpassed $2 million in real cash payouts (fiat), while expanding to 2,567 active Bosses across its ecosystem. Overall, the platform has generated more than $5.3 million in total revenue to date. The momentum comes as the company prepares for the upcoming launch of its G-Token, the core utility token designed to power and unify activity across Playnance’s live, on-chain consumer platforms.
The Be The Boss program was designed as a structural layer within the Playnance ecosystem, allowing participants to take an active role in platform-level economics tied directly to real user activity. Unlike speculative participation models that rely on projected growth, the program is integrated into Playnance’s live infrastructure, which currently processes approximately 1.5 million on-chain transactions per day and serves more than 10,000 daily active users. All user activity across Playnance’s platforms is executed and recorded on-chain through a non-custodial system, while maintaining familiar Web2 onboarding flows that remove blockchain complexity for mainstream users.
As users engage with platforms such as PlayW3, Up vs Down, and other ecosystem products, transaction activity flows through a shared wallet and infrastructure layer. The Be The Boss structure is designed to align with this activity, creating a framework that reflects ecosystem performance rather than external incentives. The growth to 2,809 Bosses, more than doubling participation, signals increasing engagement ahead of the G-Token launch and demonstrates sustained interest in the underlying system.
The upcoming G-Token already serves as the core utility layer across the Playnance ecosystem, functioning as the connective asset between products, infrastructure, and user participation. Built directly into platform mechanics, the token is designed to power interactions, support settlement flows across applications, and unify multiple consumer platforms under a shared on-chain economic model. Rather than operating as a standalone digital asset, G-Token forms the foundation of the ecosystem’s architecture, linking user behavior, transaction activity, and platform-level incentives within a single framework.
The Be The Boss program operates within this token-driven structure, reinforcing Playnance’s approach of building live systems at scale before publicizing them. By grounding its token model in measurable activity, including 1.5 million daily on-chain transactions, Playnance positions G-Token as an extension of an already functioning ecosystem rather than a speculative launch.
“Our focus has always been on building real systems that operate at scale before talking about them,” said Pini Peter, CEO of Playnance. “The growth of the Be The Boss program and the upcoming launch of G-Token reflect years of infrastructure development, live user activity, and continuous refinement. We designed the token to serve a working ecosystem, not the other way around, and this milestone shows that the foundation is already in place.”
Playnance plans to continue expanding its ecosystem in alignment with observed user behavior and platform performance, further strengthening the integration between consumer applications, shared infrastructure, and the G-Token economy.
About Playnance
Founded in 2020, Playnance is a Web3 infrastructure and consumer platform company operating live, non-custodial, on-chain products designed to onboard mainstream Web2 users into blockchain environments. The company develops and manages consumer-facing platforms built on shared wallet systems and high-volume on-chain execution, currently processing approximately 1.5 million transactions per day. Playnance focuses on reducing friction between user experience and blockchain infrastructure by abstracting complexity while maintaining full on-chain transparency and non-custodial architecture.