In Brief:
- BMW Vantage application will integrate Enjin token.
- BMW Vantage is a new, customer loyalty App in Korea.
- Korean Source claims Enjin Token is integrated.
- BMW Coin owners can trade their coins for ENJ within the App.
The German automaker BMW bets big on blockchain technology, and while the PartChain initiative is still under-development, BMW plans to release a new incentive application in Korea called BMW Vantage.
As reported by the Korean Naver, the pilot BMW Vantage application will integrate Enjin token as a conversion currency for BMW Coin, meaning that BMW Vantage users will be able to earn BMW Coins through various ways and then convert them for $ENJ.
There is no additional information regarding Enjin, but from the Korean article, we read that BMW Vantage users could pay everything related to their car using the application, including gas stations, highways, and parking fees.
Also, there will be multiple referral rewards for social activities, dining, shopping, and more with the BMW Coins.
It looks like the BMW coin will replace the loyalty points in a new, exciting, and innovative way. Car owners can earn BMW Coins, spend them on activities, and even exchange them for $ENJ.
When a proper announcement happens and the crypto market finds out about Enjin Coin’s integration into the BMW Vantage App, there is bound to be significant price action around this deflationary store of value.
Furthermore, once the app is launched, and BMW customers are offered Enjin Coin as rewards, this could become one of the most well-known cryptocurrencies within the whole industry.
It’s worth mentioning that all BMW dealers and employees have received an email to download the application as it’s getting ready for launch.
The BMW Vantage app will be available for everyone, regardless of whether you own a BMW or not, with some limitations. Additionally, the app will feature referral invites where users can earn BMW coins for inviting friends.
Egamers.io reached out to an Enjin representative, but we didn’t receive an answer at the time of publishing this article.
The BMW PartChain.
BMW’s PartChain supply blockchain for tracking automotive parts is not secret. The German automobile manufacturer intends to use the distributed ledger to offer transparency and traceability for components in conjunction with 10 of its suppliers for 2020. As the blockchain expands, BMW aims to track also raw materials.
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