Floki, a gaming company, has announced a massive ad campaign for its play-to-earn MMORPG, Valhalla, set to take place throughout the remainder of the year. The campaign aims to reach English Premier League fans during the 2024-25 Season, bringing them closer to the game.
The Influence of the English Premier League
As the most popular sports league globally, the English Premier League surpasses the UEFA Champions League and the Bundesliga in terms of size and viewership. During the 2022-23 season, the league attracted an audience of 3.23 billion, with 2.01 billion viewers tuning in to live match broadcasts across 190 countries. Furthermore, the league’s highlight shows garnered 1.22 billion fans, according to Nielsen’s data.
Apart from live matches, fans engage with the league on various social media platforms. With 240 million followers on Facebook, 157 million on Instagram, and 56 million on TikTok, the campaign for Valhalla will be seamlessly integrated into these channels for maximum exposure. Additionally, X fans, amounting to 123 million, and 28 million YouTube followers will also be targeted.
Maximizing Ad Reach
The multichannel campaign will ensure Valhalla receives substantial exposure across social media, online platforms, mobile devices, and broadcast channels. The estimated reach of the campaign is over 200 million people, with 1.2 billion impressions expected. The ads will be displayed for nearly 440 hours, providing extensive visibility for the game.
In Europe, the campaign is projected to generate around 81 million impressions, while Asia and Oceania are expected to reach 47 million. Africa will see approximately 48 million impressions, translating to nearly 34 hours of on-screen duration, further expanding Valhalla’s visibility on a global scale.
Valhalla’s Unique Features
For those interested in exploring the game and its tokenomics, the official website offers detailed information. Valhalla allows players to venture into an open world inspired by Norse mythology, where they can tame and train creatures known as Veras alongside their online companions. The game will be showcased on various platforms such as USA Network, Sky Sports, Amazon Prime, TNT, BBC (highlights), Telemundo, Canal+, NBC Sports (including Peacock), Star Sports, Supersport, and more, during the upcoming season.