In Brief:
- Pixels launches Stacked, a platform developed internally for over four years, now open to external game studios.
- Stacked has significantly contributed to Pixels’ revenue, amassing over $25 million and reaching one million daily active users.
- A test campaign with Stacked showed a 178% increase in spending conversion and a 131% return on reward expenditure.
Introduction to Stacked
Pixels has announced the external launch of its AI-driven rewards and engagement engine, Stacked. Designed and perfected within its own ecosystem for the past four years, Stacked offers sophisticated tracking of player behavior and strategic reward deployment to enhance game monetization. This tool has already played a crucial role in enabling Pixels to achieve significant milestones, including $25 million in revenue and a million daily active users.
Performance within Pixels
The Stacked platform is not a newcomer to Pixels. It has been a core component in driving engagement and revenue across various titles like Pixel Dungeons and Chubkins. Notably, during an internal promotional campaign aimed at re-engaging lapsed spenders—who hadn’t made a purchase in over 30 days—Stacked’s targeted approach led to outstanding improvements: a 178% lift in conversion to spending and an impressive 131% return on reward spend.
Advanced Functionality and Market Need
Stacked positions itself as a superior alternative to the piecemeal reward systems or generic engagement tools that other studios might cobble together. Using an SDK-based engagement layer, game studios can integrate Stacked to segment audiences and deploy personalized offers efficiently. The platform allows for querying in natural language, simplifying operation without the constant need for data science expertise.
Luke Barwikowski, founder of Pixels, highlighted the platform’s unique approach by stating, “Most reward systems treat every player the same and optimize for the wrong things. Stacked is built to reward actions that actually matter—like coming back, progressing, spending, contributing to a healthy economy.”
Expanding Horizons
While initially focused on the gaming industry, Stacked’s utility is believed to extend far beyond. Pixels envisions its application in any digital space where behavioral incentives can significantly boost user retention, including sectors like e-commerce, fitness apps, and educational tools. With plans to cement Stacked as a versatile reward platform, Pixels is broadening the scope of who can benefit from this advanced technological offering.
Studios keen on integrating this innovative tool can start the process through an SDK hookup, with applications available via the hosted site at stacked.xyz.