In Brief:
- The Open Network changes its native token’s name from Toncoin to Gram, effective June 15, 2026.
- No action required from token holders; automatic 1:1 conversion of TON to GRAM.
- Community vote supports the rebranding, with a significant 81.22 percent majority favoring the return to the original name.
Token Rebranding Initiative
The Open Network (TON) has officially announced the rebranding of its native cryptocurrency from Toncoin to Gram. This change, which became effective at 8:00 PM UTC today, will also see the token’s ticker symbol change from TON to GRAM. This strategic move aims to consolidate the brand identity by reverting to the original name – Gram – that was initially introduced by the network’s founders, the Telegram team.
Automatic Conversion and Community Endorsement
The transition requires no manual intervention from token holders as the conversion from TON to GRAM is automatic at a 1:1 ratio. The decision to revert to the name Gram was strongly backed by the community, with an 81.22 percent majority voting in favor of the change. “This decision reverts to the original Gram name, first introduced during the project’s inception by the Telegram team,” said Pavel Durov, CEO of Telegram, endorsing the change to honor the project’s heritage and recover brand equity linked to the Gram name.
Historical Perspective and Legal Settlements
Originally crafted as the monetary unit for Telegram’s blockchain aspirations, Gram faced regulatory roadblocks that culminated in Telegram dissociating from the project in 2020. Subsequent to Telegram’s exit, the TON Foundation rebranded the token to Toncoin. With prior legal disputes now resolved, including a $1.2 billion restitution to investors, the foundation views this rebranding as an opportunity to unify and strengthen the project’s brand identity.
Exchange and Ecosystem Adaptation
Following the rebranding, major exchanges like Binance have prepared to adjust their platforms to accommodate the new token name and ticker. Binance will delist all existing TON trading pairs eventually, with trading set to resume under the new GRAM ticker on July 2, 2026. Similarly, other major exchanges have outlined their transition plans, adhering to the 1:1 exchange protocol. The gaming ecosystem, especially casual games within Telegram mini-apps, will see minimal impact as in-game balances and functionalities continue undisturbed by the rebranding.
Final Notes for Stakeholders
For token holders, the transition is seamless with balances automatically updating to reflect the new GRAM denomination. Tax implications may vary by jurisdiction, but generally, such rebranding without a token swap does not trigger tax events. Over the ensuing three months, platforms will mark the token as “Gram (prev. Toncoin)” to minimize confusion, with a complete transition by June 22, 2026.
Conclusively, the TON Foundation asserts that the inherent attributes of the ecosystem remain intact, with the ticker now officially renamed to GRAM—symbolizing a return to the project’s original roots and historical aspirations.