Web3 mobile gaming network Play, formerly known as Readygg, has announced a partnership with Spanish Telecom provider Telefonica to introduce its PLAY GamePass NFTs through Telefonica’s marketplace, TU Gallery.
By leveraging Telefonica’s extensive customer base, Play intends to offer unique benefits to GamePass NFT users.
These perks include gaining OG PLAYer status within Play’s Discord and Telegram groups, access to special channels and community events, beta testing opportunities, notifications about upcoming game releases, and more.
Christina Macedo, the founder and CEO of Play, expressed excitement about the partnership, stating, “Partnering with Telefónica Innovación Digital is another step toward our goal of making onchain gaming universally accessible. Their direct-to-consumer reach allows us to connect with a broad web2 audience keen to explore onchain gaming.”
In addition to collaborating with Telefonica, Play is also working with mobile game developer TapNation to introduce new gaming experiences to mainstream players. Recently, this partnership led to the launch of Rock Crawling: Racing Games 3D on iOS and Android, a game developed by TapNation using Play’s technology.