Bybit & Tether, the issuer of the world’s most used stablecoin, USD₮, plan to promote cryptocurrency adoption in Brazil by combining real-world use cases, education, and local engagement through events and tourism.
Promoting Digital Adoption Through Real-World Events
Bybit and Tether will co-sponsor Blockchain Rio, one of Latin America’s top blockchain conferences. To encourage new users to enter the digital space, first-time Bybit sign-ups during the event will receive a USD₮ bonus.
Additionally, the two companies are exploring a partnership with Visit Rio, the official tourism organization.
The goal is to offer tourists discounts and USD₮ bonuses for using digital currencies in Rio’s tourism sector. This includes spending on local services, tours, and shops. The initiative hopes to turn Rio into a global example of a crypto-friendly destination, blending blockchain with the city’s vibrant culture.
Nationwide Education to Drive Responsible Use
Beyond tourism, Bybit will launch a national crypto education program that includes both online and offline activities. Through “Learn to Earn” campaigns, users can earn rewards by completing educational courses on blockchain and digital finance. Bybit also plans to organize workshops, university visits, and seminars across the country to help students, developers, and entrepreneurs understand crypto in a responsible way.
Earlier this year, Bybit appointed Israel Buzaym as Country Manager for Brazil. Under his leadership, the company introduced Bybit Pay and the Bybit Card, which help connect the local financial system with the digital asset ecosystem. Buzaym stated that Brazilians are highly receptive to innovation and the company is already seeing strong interest in its services.
Tether’s Role in Strengthening Trust and Liquidity
With a market cap over $114 billion, Tether brings stability and liquidity to the partnership. The company’s support adds a layer of credibility that can help build public trust in crypto adoption. Both firms are focused on long-term growth by providing real-world solutions and increasing financial education in one of the most dynamic emerging markets in the world.