Adidas has announced a new collaboration with Xociety, a blockchain-based third-person shooter RPG, to release 2,600 exclusive non-fungible tokens (NFTs) on the Sui blockchain.
These digital collectibles, which unlock in-game clothing and customization options, will be available for minting starting May 16, 2025, at 9 a.m. ET via Tradeport, a major marketplace on the Sui network.
NFTs offer customization and rarity-based rewards
Each Adidas NFT comes in a mystery box format, containing stylish in-game outfits such as black hoodies and neon tracksuits marked with the Adidas logo. These items are sorted by rarity, including Uncommon, Rare, Epic, and First tiers. Higher-tier boxes offer more exclusive gear. Additionally, players who own these NFTs will be able to personalize their characters in Xociety.
The decision to use the Sui blockchain plays a key role in the initiative. Known for its object-based system, Sui enables fast, low-cost transactions, ideal for managing digital assets in a gaming environment.