In Brief:
- Digitoys, the OnChain Studios collectibles platform once known as Cryptoys (official site), announced that its iOS app is now live and ready to download.
- The launch marks the firm’s first native mobile app, carrying the blind-box toys, tiers and rarities of its web platform over to the iPhone.
- The move pushes Digitoys past its browser-based marketplace as it collaborates with brands such as Star Wars, NASCAR and Mattel.
Digitoys has rolled out its debut iOS app, the company revealed Friday in an X post.
Now available on the App Store, the app delivers users’ Digitoys collections to mobile for the very first time. Previously, the platform operated largely via its website and the browser-based Digital Toy Exchange.
BREAKING: The Digitoys mobile app on iOS is officially live!
Everything you love about Digitoys is now available in a fast and easy to use app that lets you take your collection anywhere you go.
Download it now via the link below@DigitoysView on X ↗
“Everything you love about Digitoys is now available in a fast and easy to use app that lets you take your collection anywhere you go,” the company said.
The firm stopped short of specifying which web-platform features make the jump, or whether an Android release is in the works.
What the platform is
Digitoys offers digital collectible toys via blind boxes, with each box holding one random toy. Those toys are split across three tiers that determine their power and price. Adventurer serves as the entry tier, Elite occupies the middle, and Hero ranks as the most valuable.
Layered above the tiers is a distinct rarity system. Each toy is assigned one of seven rarities, ranging from Common to Ultra Grail, with rarer toys packing more power.
The platform runs on Flow. Its first collectibles, the pixelated Cryptoys Classic, were minted on Polygon on Nov. 16, 2021, ahead of the project’s bridge to Flow.
From Cryptoys to Digitoys
The company shifted its branding from Cryptoys to Digitoys, retaining the same product and mission under a fresh name. The platform is owned by Miami-based OnChain Studios, which has operated it since 2021.
That rebrand came on the heels of a series of licensing deals. Digitoys has teamed up with The Walt Disney Company and Lucasfilm to bring Star Wars to the platform, inked a multi-year deal with NASCAR, and collaborated with Mattel across brands such as Barbie and Masters of the Universe (official site).
OnChain Studios secured a $7.5 million seed round led by Andreessen Horowitz, with additional backing from Draper Associates, CoinFund, Sound Ventures and Dapper Labs, among others.
The app debuts as the company operates leaner than at its high point. As of Jan. 31, OnChain Studios listed 11 employees, down from earlier reports of 22 full-time staff.
Chief executive Will Weinraub previously described the reasoning behind the name change this way: “As the company evolved and we began working with some of the world’s biggest brands, it became clear the name no longer reflected the full vision of what we’re building.”